Jewelry store from 10k to 117k in 3 months

The Challenge

• Startup stage with early traction but inconsistent growth
  
• Revenue stuck at £10k/month despite having a quality product
  
• No clear positioning or winning ad angle
  
• Needed customer research to identify what would resonate in the market
  

The Result

• From £10k → £117k/month in just 3 months
  
• 142% growth rate month-over-month
  
• Discovered and scaled a winning creative angle
  
• Built a foundation for sustainable long-term scaling
  

What You Will Learn from This Case Study

✅ Why early-stage customer research is the fastest way to find a scalable angle
✅ How to turn traction into momentum with structured testing
✅ Why finding one winning message can unlock exponential growth
✅ How to scale ads profitably without losing brand identity

Introduction

We started working with this jewelry brand at the startup stage where they had proven product demand but struggled to grow beyond £10k/month.

With little brand awareness and no clear creative direction, scaling felt out of reach. The key to unlocking growth was finding the right positioning and creative angle that would resonate with the market.

Planning

Our first step was deep customer research.
We studied competitors, analyzed reviews, and spoke directly with the target audience to uncover what truly mattered when buying jewelry.

From this, we built a creative roadmap designed to test multiple value propositions and messaging angles until we cracked the formula for scale.

Tracking & Testing

We launched structured tests across multiple creative formats:

• Emotional storytelling ads highlighting jewelry as a gift of meaning
  
• Product-focused ads showcasing design, quality, and exclusivity
  
• UGC-style videos to make the brand more relatable and trustworthy
  

Through rapid iteration, we identified the winning angle that aligned with customer desires and doubled down on it.

Leverage

Once we found the angle, we scaled it aggressively while rotating new variations to avoid fatigue.

This allowed us to:

• Lower acquisition costs
  
• Boost conversion rates
  
• Turn small wins into £100k+ months within 90 days
  
  

Creatives

Before

• Random ads with no strong positioning
  
• Lack of emotional connection with customers
  
• Low consistency in testing and iteration
  

After

• UGC-style videos showing jewelry in real-life moments
  
• Offer-driven ads that made purchases feel irresistible
  
• Emotional angles highlighting jewelry as a symbol of love, family, and memories
  

Conclusion – Key Takeaways

• Customer research unlocked the winning angle that scaled revenue fast
  
• Structured creative testing turned early traction into predictable growth
  
• Scaling one proven message helped the brand jump from £10k to £117k/month in 3 months
  
• The foundation is now in place for sustainable long-term scaling