Skin Care Brand: $231K to $508k in 30 days

The Challenge

• Revenue plateaued at $231k/month despite strong product demand
  
• Over-reliance on a few ads that were already fatiguing
  
• No clear testing system to consistently generate winners
  
• Needed new creatives and a structured growth plan to scale further
  

The Result

• 120% revenue increase in just 30 days
  
• From $231k → $508k/month
  
• 21 new winning ads identified and scaled
  
• Profitable, repeatable system for creative testing and scaling
  

What You Will Learn from This Case Study

✅ Why structured creative testing is the backbone of scaling skincare brands
✅ How to identify what customers actually care about and use that to drive creative decisions
✅ Why creative volume + iteration is essential for consistent results
✅ How we turned underperforming ads into high-performing winners

Introduction

We started working with this skincare brand at a point where growth had slowed down. Despite strong sales at $231k/month, the brand was hitting a ceiling.

Ads that once performed well were losing traction, and there wasn’t a system in place to continuously test and launch new creatives. Without a strategy for fresh angles, revenue growth was stagnating.

Planning

Our first step was to analyze customer behavior and top-performing products.
We looked at what customers really cared about — the specific skincare benefits and product types they loved — and built a creative plan around that.

From there, we designed a testing roadmap to launch new ads every week. This included UGC, product-focused videos, and trust-building testimonial formats.

Tracking & Testing

We implemented a structured testing system that included:

• Weekly ad testing cycles with fresh creatives
  
• Performance-based scaling, cutting weak ads quickly
  
• Customer insights applied to scripts, visuals, and hooks
  

We worked with creators, made videos and images that caught attention, and tested new ideas every day. Thanks to this system, the brand saw more sales, better results, and steady growth.

Within the first 30 days, this process helped us identify 21 winning ads that could be scaled profitably.

Leverage

Instead of forcing budget into ads that were burning out, we used the new winners to build scalable campaigns. By rotating fresh creatives and doubling down on high-performing angles, we unlocked lower CPAs and higher ROAS.

This approach gave the brand compounding growth momentum, with each batch of winning ads adding to the next.

Creatives

The biggest driver behind this growth was creative variety + iteration.

• UGC-style skincare videos for authenticity and relatability
  
• Offer ads that highlighted the irresistible promotion
  
• Benefit-driven testimonial formats that built trust and credibility

By diversifying creative styles, the brand was able to capture different audience segments — from new customers to loyal skincare enthusiasts.

Conclusion

In just 30 days, the skincare brand grew from $231k to $508k/month (+120%) by adopting a systematic creative testing and scaling process.

The key takeaways:

• Consistent creative testing is the engine behind growth
  
• Customer insights should drive every ad decision
  
• A pipeline of new winners ensures long-term scalability
  

This case study proves that with the right system, even brands already doing 6-figures monthly can break through plateaus and achieve massive growth.